Luma Insights:

Luma Financial Technologies introduces white labelling service for European clients

October, 11 2021 – Luma Financial Technologies (“Luma”), the world’s top independent and most objective multi-issuer structured products and annuities platform, today announces the introduction of a white labelling service for European clients.

The move will allow Luma’s growing number of European buyside clients to white label the platform under their own branding while enabling them to continue utilising all aspects of its functionality, including the ability to efficiently create, order, and manage structured products over their lifecycles.

“This new service allows our clients to enable the use of Luma for their client advisors or extend the advanced Luma services their own clients under their own branding,” said David Wood, Managing Director of Luma’s International Business. “The introduction of this service is another positive move for both Luma and our clients as we continue to make great strides in the European market.”

The white labelling functionality is also available to clients in the US and Latin America, who can take advantage of the platform’s functionality under their own branding.

In addition to the new service, Luma has also announced the launch of automated pricing of customised products through API integration.

This adaptive API pricing feature allows for more consistent, transparent and efficient pricing for Luma’s clients. This enhances Luma’s clients’ experience, as it gives advisers time to focus on other tasks by removing manual workflows from their day to day.

“The addition of automatic API pricing adds another string to bow of the Luma platform and allows advisers more time to work closely with their own clients, safe in the knowledge that they will always receive the best possible price in the fastest possible time,” said Wood.

For more information on Luma Financial Technologies and the specific features the platform provides, please visit