structuredVIEWS

Luma Financial Technologies Enhances Platform with ‘Luma Compare’

Written by Chris Olson on Oct 05, 2021

Luma’s completely objective platform is increasing transparency across products with an advanced tool to compare a diverse range of annuity and structured products for client use.

Cincinnati, OH, October 5, 2021 – Luma Financial Technologies (“Luma”), the world’s top independent and most objective, multi-issuer structured products and annuities platform, is pleased to announce their new product comparison tool, “Luma Compare.

Integrated within Luma’s award-winning platform, Luma Compare streamlines product price discovery by allowing advisors to instantly select, compare and test different annuities and structured products. Previously a manual and time-intensive process, Luma is removing many of the past challenges that advisors faced when transacting these complex investment products by simplifying the process through technology.

“Technology is at the heart of innovation, and at Luma, we are using our technology to enable advisors to bring product-specific information to their clients in a simplified manner,” said Tim Bonacci, Chief Executive Officer at Luma Financial Technologies. “While alternative investment options like annuities and structured products can be beneficial for advisors, they are also complex and difficult to articulate to end investors. Our goal has always been to simply the complex, and Luma Compare is the newest solution to help advisors discover, compare and manage these complex products.”

Luma Compare increases transparency and objectivity in the marketplace, empowering advisors to simply and easily discover the most suitable solutions to help their clients meet their financial objectives while remaining compliant with Regulation Best Interest (“Reg BI”) standards.

Luma’s market-leading technology platform, which is backed by three of the world’s largest banks, was spun out of Navian Capital in 2018 to serve the structured product marketplace. Since then, Luma added annuities to their product offerings in February 2021, as well as expanded into the Europe and Latin American markets. New features, such as Luma Compare, continue to be added and enhanced on Luma’s financial technology platform.

About Luma Financial Technologies

Luma Financial Technologies is the creator of Luma, a fully customizable, independent, buy-side technology platform that helps financial teams more efficiently learn, create, order, and manage market-linked investments such as structured products, structured annuities and more.

Launched in 2011, Luma is one of the largest and longest-tenured structured product platforms in the U.S. market and is used by broker/dealer firms, RIA offices and private banks to automate and optimize the full process cycle for offering and transacting in market-linked investments. This includes education and certification; creation and pricing of custom structures; order entry; and post-trade actions. Luma is multi-issuer, multi-wholesaler and multi-product, thus providing teams with an extensive breadth of market-linked investments to best meet clients’ specific portfolio needs.

Headquartered in Cincinnati, OH, Luma also has offices in New York, NY, and Zurich, Switzerland, and Chile. For more information, please visit Luma’s website.